Seattle Coffee Gear’s fun and candid personality needed a voice on paper, something that people could easily read to discover the right coffee machine for them. As the Content Marketing Specialist, I wrote product reviews, feature articles or how to guides taking into account SEO to drive organic traffic to the website. I designed corresponding email marketing tactics for blog posts, videos, product sales and other promotions to further company sales. Alongside the small marketing team, I brainstormed campaign ideas, new content series and drank lots of coffee—to bring new coffees to the website, of course!
I hit the ground running at Seattle Coffee Gear with a project to renovate the blog. I started part one of the renovation by organizing blog posts with bold photos and eye-catching subheads to improve readability. Part two of the renovation integrated the blog to the website. I worked alongside our developer to create a wireframe, which includes product recommendations to increase conversion rate from posts.
My most popular blog post, “Espresso vs Coffee Beans: Is There A Difference?” is the #4 landing page for organic traffic to Seattle Coffee Gear.
One of my favorite email campaigns was the story behind the Burundi Coffee Tour. Olympia Coffee Roaster’s partnered with The Long Miles Coffee Project, a small American family’s mission to enrich the coffee farmer’s lives in Burundi, to bring us three specialty coffees from their harvest. The Burundi Coffee Tour honors this amazing family and their journey for better coffee.