As a creative copywriter for the Microsoft 365 Studio, I developed content for advertising, web, social media, paid media, product marketing, long-form blogs, and video scripts for both business and consumer audiences. I helped ideate, create, and deliver content for a 25-billion-dollar business and integrated marketing team. As part of the Microsoft 365 Studio, I crafted compelling copy for marketing communications across various Microsoft 365 and Office marketing properties. In my role, I worked with a diverse team of senior creatives in the studio to external marketing agencies.
Microsoft Teams had its second birthday on 3.14, also known as Pie Day, and I wrote cheeky copy for Twitter. The post became the most engaged tweet to date on their channel, earning 188K impressions,
New product launches
Microsoft launched Workplace Analytics to empower teams to collaborate and work more efficiently. The Studio was asked to develop an interactive webpage and video to launch the new product and I provided creative insight and copy.
Microsoft Teams is the hub for teamwork. I developed copy on images used for a variety of assets including external ads and social media.