Microsoft

As a creative copywriter for the Microsoft 365 Studio, I developed short-form and long-form content for advertising, web, social media, paid media, product marketing, blogs, and video scripts for both B2B and B2C. I helped ideate, create, and deliver content for a 25-billion-dollar business and integrated marketing team across various Microsoft 365 and Office marketing properties. In my role, I worked with a diverse team of senior creatives, designers, and program managers in the studio to internal business partners, stakeholders, and external agencies.

New product launch

Microsoft launched Workplace Analytics to empower teams to collaborate and work more efficiently. The Studio was asked to develop an interactive webpage and video to launch the new product and I provided creative insight and copy.

Workplace Analytics_webpage image

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Click to view the webpage
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Ad campaigns

The New York Times

Screen Shot 2019-06-17 at 3.01.35 PM

The New York Time banner for Microsoft AI campaign.

Screen Shot 2019-06-17 at 3.01.02 PM

The New York Time banner for Microsoft AI campaign.

Screen Shot 2019-06-17 at 3.01.26 PM

The New York Time banner for Microsoft AI campaign.

Microsoft Teams

Microsoft Teams is the hub for teamwork. I developed copy on images used for a variety of assets including external ads and social media.

Teams_PM_Linkedin_r2_Page_13_cropTeams_PM_Linkedin_r2_Page_08_cropTeams_PM_Linkedin_r2_Page_02_crop

Social media

Microsoft Teams had its second birthday on 3.14, also known as Pie Day, and I wrote cheeky copy for Twitter. The post became the most engaged tweet to date on their channel, earning 188K impressions. 

In addition, I wrote for Office for Business and other Office 365 channels including Outlook.

FinancePro_Facebook_episode3

Partnerships

WeWork

As part of a partnership with WeWork, Office 365 offers 25% to members. I developed content, including microcopy and email marketing, to reach WeWork’s 268K members.

WeWork

 

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